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Elliotts Unveil Biggest Change to Its Brand in Company History

Brisbane, Australia. - Elliotts recently unveiled the biggest transformation of its corporate identity in the company's history. The new brand is designed to reflect today's Elliotts, a company simply passionate about taking care of you. The dynamic and positive spirit to do the right thing by their staff, customers and industry stands them apart and feeds their ability to deliver certainty, and to care without compromise.

"Over the past 12 months we have transformed Elliotts into a business that connects closely with our customers, we are passionate about taking care of our distributors and users of Elliotts products." Anthony Elliott, Managing Director of Elliotts believes "Our new brand reflects who we are, the markets we serve and the innovation that differentiates us in our industry. We have expanded into new markets, created new businesses, partnered with global leaders, acquired new capabilities and implemented new technologies - firstly to ensure we can take care of you with quality safety gear but to also ensure we make it easier to do business with."

The new Elliotts logo is a natural evolution. While we were the first in the safety industry to use the square brackets [E], representing protection, our competitors and others have copied us and we feel that image does not represent the innovative and progressive philosophy Elliotts has.

"Our brand is one of our most prized assets and the value it brings to our business is immeasurable," added Alan Metcalfe, Sales Manager at Elliotts. "Our customers, our employees and our shareholders connect the most with what the brand stands for ? taking care. We believe that everything is possible to achieve and improve, so we never stop looking for the latest innovation in safety while ensuring we do not compromise on quality, our customers and our values."

"Our new brand gives Elliotts a contemporary look that is more relevant for today - a bit less formal and future driven without losing that close connection to our heritage."

"Over the past few years we have driven a strategy to transform the perception of the Elliott brand. We have a very strong heritage with the metals industry which is where we are a market leader. Our focus has been to transition the perception of Elliotts as just a supplier of quality gloves and clothing for the metals industries and to who we really are which is provider of Quality Safety Gear covering personal protective clothing and equipment" said Anthony Elliott.

"At the same time, we have built a stronger company across the board and attracted new global partners and customers across new markets. Changing the brand was the next logical step. Now the face of Elliotts matches the innovative progressive company we are today."

The company's web site, www.elliottaustralia.com is now live with the new brand identity and Elliotts will now start changing the logo on products, facilities, vehicles, and marketing materials in a transition that is expected to take about 12 months.

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Elliotts is an Australian based manufacturer and distributor of world-class quality safety gear servicing the Australasian market. Elliotts take care to only supply quality protective clothing and equipment that protect people from harm on a daily basis. Products include protective clothing for fire fighters, hazmat, chemical splash, the metals industry, wet and cold weather and ArcFlash. Products also include personal protective equipment from Pyramex and PureSport Hydration products. For more information visit www.elliottaustralia.com or contact Anthony Elliott (07) 3265 2944.